PACKAGING

We continuously explore new packaging materials that reduce plastic amounts and ensure a higher degree of recyclability across all our packaging types.

Plastic trays:

We actively work to reduce the amount of plastic used in our packaging. In 2019, we transitioned to purchasing plastic trays made predominantly from rPET material, which is recycled plastic that can be reused repeatedly to produce new trays and other plastic products. This contributes to a circular recycling loop and sustainable development benefiting both nature and society.

In 2023, we started packaging most of our ROSE Poultry products in recyclable evolve trays produced by Faerch. These trays are currently made from 89.78% recycled plastic (2022 data).

We have decided to phase out all black plastic from the second quarter of 2024. This includes plastic trays under our own ROSE Chicken brand as well as trays produced for private labels for our customers. Moving forward, our products will only be packaged in either recyclable evolve trays or clear recyclable plastic trays.

We want to contribute to a culture where recyclability is central and where we help you as a professional to contribute to a more sustainable production. In this way, we are collectively taking a step towards a future that becomes more and more CO2 neutral. Only in this way, we can collectively make a difference to the environment.

Our continuous work with plastic reduction is an important step in the right direction - but we are constantly working hard to become even better, so that we as a company are the sustainable and climate-friendly choice.

Plastic foil:

We also have products packaged in frost foils and fresh laminate bags. When using foil packaging for our products, we always strive to use only the necessary amount of foil – enough to accommodate the chicken and the protective gas around it.

Our frozen products are packaged in frost foil. Frost foil is made from a PE monomaterial. While it is not made from recycled plastic, the frost foil is recyclable after use.

Labels:

We continually focus on finding sustainable label solutions. We currently source all our labels from the FSC-certified label printer, Grafiket, and all our front and back labels are produced on FSC-certified thermo paper.

Since August 2023, we have started using back labels containing 30% recycled fibers. We purchase approximately 225,000 m² of back labels annually. We expect that with the new labels, we can reduce our CO2 emissions by 2,610 kg annually.

We are working towards ensuring our front labels will also contain recycled fibers in the future.